-How does the bbc please the audience?
-Who are they?
How is BBC 1 breakfast show reaching, targeting and engaging audience interaction?
The BBC radio 1 breakfast show targets the younger audience of the age 15-29. The main aim is to engage a broad range of young people with entertainment, celebrity interview and engagement with the audience. In recent years, this target has proven increasingly challenging due to the steep decline in young listeners as new and entertainment is easily accessed and spread over social media networks. The young audience is far more interested in immediate updates and regular news interaction and celebrity gossip that the fall in radio audience has decreased. However, with this in mind, the BBC has taken steps towards increasing this decline through many subtle changes in radio toady.
The station clearly covers all aspects of the BBCs purpose: entertainment, information and educate. Every half an hour on the show 'news beat' where updates of world events and political information is announced. Furthermore, the show regularly interviews and talks to popular celebrity's, involving them in games and quizzes the show normally play with or against the listeners. They also share celebrity news from big even such as award shows or other typical 'gossip'.
A large change has appeared in recent years as social media takes over the young generation therefore the BBC has take this into consideration and now has interaction with a wide range of young people over a variety of social sights: Instagram, twitter and snap chat included, this is a further addition after their website. To engage the audience on these networks, posts including celebrity news and clips, comedic sketches and behind the scenes are shared and snap chat posts with celebrity guests keep the younger audience engaged.
Another way in which radio has evolved is the introduction of the popular platform you tube. The channel reaches a further audience, those who enjoy video over audio entertainment. The channel includes live lounge performances, behind the scenes: which further make the station appeal as it feel more friendly and involving instead of just something to listen to.
In 2018, the switch between Nick Grimshaw and Greg James boosted audience figures from 5.7 million to 230,000 extra. A new voice and new ideas increased audience listeners as BBC had planned. James was chosen for many reasons, his young, enthusiastic and relatable style engaged audiences of a younger academic and was a refreshing change from Grimmys 5 year rein. From the age of 14, James had presented a local radio then going on to present shows and festivals on behalf of the BBC. As well as his impressive presenting history Greg James has won many awards in relation to his TV and radio appearances.
Before considering the role of BBC breakfast entertainment, James entertained radio 1 fans during the early evening show popularly known as 'drive time'. His ratings were high and he had already gained a large audience so it was an easy transition between him and Nick in the change of shows in 2018.
-Who are they?
How is BBC 1 breakfast show reaching, targeting and engaging audience interaction?
The BBC radio 1 breakfast show targets the younger audience of the age 15-29. The main aim is to engage a broad range of young people with entertainment, celebrity interview and engagement with the audience. In recent years, this target has proven increasingly challenging due to the steep decline in young listeners as new and entertainment is easily accessed and spread over social media networks. The young audience is far more interested in immediate updates and regular news interaction and celebrity gossip that the fall in radio audience has decreased. However, with this in mind, the BBC has taken steps towards increasing this decline through many subtle changes in radio toady.
The station clearly covers all aspects of the BBCs purpose: entertainment, information and educate. Every half an hour on the show 'news beat' where updates of world events and political information is announced. Furthermore, the show regularly interviews and talks to popular celebrity's, involving them in games and quizzes the show normally play with or against the listeners. They also share celebrity news from big even such as award shows or other typical 'gossip'.
A large change has appeared in recent years as social media takes over the young generation therefore the BBC has take this into consideration and now has interaction with a wide range of young people over a variety of social sights: Instagram, twitter and snap chat included, this is a further addition after their website. To engage the audience on these networks, posts including celebrity news and clips, comedic sketches and behind the scenes are shared and snap chat posts with celebrity guests keep the younger audience engaged.
Another way in which radio has evolved is the introduction of the popular platform you tube. The channel reaches a further audience, those who enjoy video over audio entertainment. The channel includes live lounge performances, behind the scenes: which further make the station appeal as it feel more friendly and involving instead of just something to listen to.
In 2018, the switch between Nick Grimshaw and Greg James boosted audience figures from 5.7 million to 230,000 extra. A new voice and new ideas increased audience listeners as BBC had planned. James was chosen for many reasons, his young, enthusiastic and relatable style engaged audiences of a younger academic and was a refreshing change from Grimmys 5 year rein. From the age of 14, James had presented a local radio then going on to present shows and festivals on behalf of the BBC. As well as his impressive presenting history Greg James has won many awards in relation to his TV and radio appearances.
Before considering the role of BBC breakfast entertainment, James entertained radio 1 fans during the early evening show popularly known as 'drive time'. His ratings were high and he had already gained a large audience so it was an easy transition between him and Nick in the change of shows in 2018.
encouraging! in the question, you've got all the ways that they try and engage the audience but we need specific examples of games, social media, what kind of interaction. SPECIFIC egs from your timeline or games you know that GJ has launched.
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