Slides 36-37
https://docs.google.com/presentation/d/1rrEB2M4ApQbN2kXSXuiVmhulKTnTAWqvJm1drDhaJPw/edit?usp=sharing
1. People don't feel the need to advertise in papers as most advertisement is done online
2.The ABC is 'Audit bureau of circulations' it is a non-profit media organisation. Their data collection is important for newspapers and advertisers as they can find what should and shouldn't be included in their texts to get the best from their papers.
3. Sunday news papers are the fastest selling papers due to the fact most people don't work and it has therefore become a tradition for people to buy a Sunday paper.
4.The most popular broadsheet paper is The Times, The most popular tabloid is the sun and the most popular mid-market paper is The Daily Mail
5. The Daily Mail is the most popular mid-market newspaper and second most popular is the newspaper industry overall. This is because it is both tabloid and broadsheet and has audiences from both aspects.
6. The guardian is a very reliable news source, spending over £1 billion on ensuring the best quality news and journalism to the audience. They are owned by 'Scott trust' which is a private company which guarantees the papers values are honest, fair and bring integrity to the reader.
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