Industry's

on
  1. brand identity
    The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience.
  2. cross-platform
    The appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.
  3. endorsement
    The act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.
  4. ethos
    The purpose, attitude and beliefs of a person or an organisation.
  5. media convergence
    When audiences use one platform to consume various types of media texts.
  6. media format
    A media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.
  7. media platform
    A media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper
  8. media text
    Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience.
  9. niche audience
    A small, narrow audience interested in a specific topic or theme - the opposite of a mass market audience.
  10. public service broadcasting
    Public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.
  11. smartphone
    A mobile phone with a powerful processor that is capable of running applications and accessing the internet.
  12. tablet
    A computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.

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