Music videos, TV, Social media, Advertising, Film, Newspaper, Magazines...
The acronyme L.I.A.R, can be applied to any media forms.
L- language
I- industry
A- audience
R- representation
LIAR in the ikea advertisement:
L- change in scenes, lots going on draws in the audience. Positive/ idealist family
I- ikea
A- everyone is interested. Familys are inspired, not by the product but by the lifestyle in general.
Children are drawn in through the effects.
R- cultural diversity, all age classes
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